Friday, September 20, 2019

Social Work Self-Evaluation Example

Social Work Self-Evaluation Example The case was referred to the school social worker by the F.1 class teacher and the teacher reported to the worker that she had noticed her student named Judy had avoided joining group activities and she was feared about bulling and she would cry suddenly in the class sometimes. After exploration, the following presenting problems are observed: Constantly bullied by classmates Avoid joining group activities Fear about bullying and cry suddenly in the class Aim of the assessment The aim of the assessment is: To gather the basic information of the client about personal, family, school and social network To study the underlying factors contributing to the presenting problems and To find out the facts those trigger the problems so that an intervention plan could be set up to help the client. Brief Social History The worker had conducted four personal interviews and based on the interview sessions conducted with the client, the following information is gathered. Genogram/family background and relationship The parents of Judy were divorced since she was in primary school and thus she was brought up in a single parent family. Judys father lives in Mainland China and he does not contact with the family. The three family members: Madam Wong, Andy and Judy live together. The mother: Madam Wong, 44 years old, works as a cleaner and she is the only bread winner of the family. Andy Cheung: elder brother of Judy is 15 years old attending F.2 at a different school from Judy. Emotional condition The client was observed to be upset with the situation she is being bullied. Moreover, she did not want to disclose much about her problems and she was not convinced that others could understand and help her. She also felt that she is not as capable as her brother in doing not very well with her school lessons. Living condition The client lives together with her mother and elder brother at a public housing flat. Financial condition The mother, Madam Wong is the main bread winner of the family and the monthly income was unobserved. History of violence/abuse There is not serious case of violence according to the workers observation. However, the worker had studied that the client had been constantly bullied by her classmates at school. She was hit and her belongings were destroyed sometimes. Supportive network The client had some friends at the previous school she attended but she does not have any friends at the current school. The client told the worker that although she reported to the teacher about the issue, those who bullied her did not stop bullying and she does not think it is a good idea to report the teacher. Moreover, she does not want to tell her mother about her problems and feelings since she does not want to bother her. It seems that the mother alone would be her supportive network since she mentioned during the interview that her mother would listen to her if she discloses her feelings. Coping strengths The worker assessed that she does not know how to cope with the problem except crying and according to the client, reporting to the teacher did not work. Case conceptualization Core issues referred by the school teacher a) Avoid joining group activities in the class b) Cry suddenly in the class sometimes c) Constantly bullied, belongings are destroyed and hit by classmates Workers perception of the core issues The worker identified based on the personal interviews conducted that a) The client lacks self confidence and self esteem Since she stated that she was not doing well at school and she is not as clever as her brother. b) The belief of the client that there is nobody who cares and understand her The client mentioned that talking with other people (eg. Teacher and family) would help and they would not listen to her nor understand her. According to cognitive theorists, most social and behavioral dysfunction is derived from misconceptions that people hold about themselves, other people and situations (Hepworth, 2006). In this case, the self-defeating belief of the client that she is not as capable as others and that there is no one who can help/understand her had led her to emotional and behavioral consequences that block her to be a confident and capable girl. Analysis of the problem The worker analyses the case by applying the Rational Emotive Behavioral Therapy (REBT), using the ABC model which was created by Albert Allis (Corey, 2005). A (activating event) B (belief) C (emotional and behavioral consequences) D (disputing intervention) E (effect) F (new feelings) In this case, the worker conceptualized that the irrational beliefs of the client that she is bullied and maltreated because there is no one who understands her and that she is incapable triggered her to be depressed and to be away from the social environment at school. The worker strongly believes that once the client can detect what her irrational beliefs are, the client could be helped with the disputing interventions to debate her dysfunctional beliefs by herself to solve the problem and to be a confident girl. Strengths and opportunities The worker had identified the following strengths and opportunities of the client during the interview sessions: Strengths: Good friends (social life) at primary school. This implies that she does not lack socialization skills Helping her mother with household chores. It means she is a considerate daughter and she has a strong affection to her mother. Opportunities: The class teacher is concerned about the problem. She is also willing to help the client with the problem. Her mother would listen to her if she discloses her problems and feelings to her. Intervention plan The goal of the intervention plan is to help the client: a) To identify the irrational belief b) To debate then discriminate these irrational beliefs by herself c) To help the client to build self confidence and self esteem d) To help the client socialize and participate in school activities Immediate plan Ask the client to do assignment so that she can identify and cope with her irrational beliefs Assignment such as Feeling List would be given so as to make the client aware of her own emotional condition and the progress (Sheafor Horejsi, 2006). Encourage the client to build up self confidence and self esteem by assigning her to identify the specific conditions and circumstances under which she feels positive and worth about herself (Sheafor Horejsi, 2006). Promote the clients resilience by helping her to discover her own strengths to overcome all the hardships (Egan, 2007). Discuss with the teacher how to provide psychosocial support to the client Long term plan To set up a good social support for the client: to engage the school environment, family members in the helping process (Egan, 2007). Discuss with the class teacher for organizing classroom activities where the client would be able to actively participate and appreciate her own strengths. Recommendations for follow up To have another case session to set up an agreed intervention plan with the client and to encourage the client do the assignments. Assessment on the school environment regarding the bulling issues might help Discussion with the family and the school to engage in the helping process Part II Self Evaluation The worker had applied different types of communication and helping skills during the interview session with the client. The skills used and the effectiveness: Warm greeting before starting the interview Engaging with the client/rapport building It is a way to let the client feel comfortable with the interview session. The client was more willing to talk freely after engaging with some general conversation at the beginning of the session. Asking the understanding of the client about being referred by the class teacher Confirmation of whether the client is willing to talk to the worker Asking expectation of the client and inform about the interview session Explaining the main purpose of the interview that she would be helped through the process It helped the client see clearly what the worker will be doing with her so that she can feel free to talk to the about her problems. Express understanding towards the clients through basic attending skills such as faced the client squarely, adopted the open posture, leaned towards the client, maintained good eye contact and relaxed while interacting with the client. In these ways of basic attending skills, I expressed empathetic attending, understanding and willingness to help. It helped the client to be willing in expressing her feelings and problems. Using verbal and non-verbal attending skills such as eye contact with the client, facial expression, and minimal encouragers. It encouraged the client to be more willing to talk. It also showed that I was listening to the client carefully. I used follow up questions like open-ended questions to confirm what the client had said so that there would not be any misunderstandings. Clarifying and verifying what the client had told the worker I clarified/verified what the client had told me by using phrases like it appears to me that and questions like oh you want to is that what are saying? It helped to discriminate the misunderstanding and confusion that can occur if I did not clarify or verify what the client had told and if I interpret in my own perception. Paraphrasing and Summarizing It was effective in a sense that I could express my understanding about the client and that I had been listening carefully and finding a way to help the client. Using of open questions and miracle question I used open questions to explore what the client had said for better understanding. Moreover, I also asked the clients perception on problem solving by asking What do you think you can do to stop the bully? Although it did not help the client solve the problem completely, it helped the client think about what she could do to cope with the problem. I also used the questions to explore the clients wants and goals by asking How do you want your classmates to treat you? What kind of situation do you want? and What if ? By asking these questions, the client voiced out what she wants and what she wants to be like which can result in goal setting. Strengths and weaknesses in the intervention During the intervention process, I evaluate the strengths of mine that I had a pretty good engagement with the client applying basic communication and helping skills. The use of appropriate questioning and clarifying worked to identify the problem and in detecting what the client wants and needs. As weaknesses, I needed to improve more on rapport building to gain the trust of the client. More practice on follow up questions and leading questions so as to make the client more articulating to disclose her problems. In reflecting my learning, this practice session helped me a lot to build up my skills needed in social work practice. Moreover, I have learned a lot about the effectiveness of the skills and what more could have been done to boost up my skills to be a good professional. The class discussion and feedback from the classmates made me see myself clearly about the strengths and rooms for improvement.

Thursday, September 19, 2019

Discrimination Against Redheads Essay example -- Racial Relations, Ste

Discrimination, stereotypes, and prejudice are constant problems in society which are consistent at any age in all cultural and social settings. The results of discriminative behaviour against different children can impair psychological development and result in depression episodes which sometimes lead to suicide (Schoolboy bullied, 2009). Suicide among adolescents is not a new phenomenon, but discrimination based on appearance is definitely a form of catalyst that makes the pressure of growing up higher and unbearable (Konopka, 1983). This research will focus on discrimination against redheads because scientific research has covered other forms of discrimination based on appearance, but discrimination against redheads remains a neglected area in both society (Bellasugar Australia, 2009) and scientific research. The gene mutation responsible for ginger hair was discovered in 1995, but this research did not leave any significant impact and future research based on this discovery was dedicated to exploring other differences in genetic constitution between redheads and people with other hair colour (Johansen, 2005). For example, it is established that red hair is the first phenotype linked to pain tolerance (Knight, 2002). Research by Edwin Liem, Teresa Joiner, Kentaro Tsueda, and Daniel Sessler (2005) proved that redheads are more sensitive to thermal pain than women with dark hair, and the results have confirmed previous studies regarding redhead resistance to anaesthetics. There were several limitations to this study, including possible bias from the investigators and subjective responses from participants, but Liem, Joiner, Tsueda, and Sessler (2005) have reached the desired conclusion because they did not consider these limita... ...lops during childhood, the inability to reverse it will most likely result in retaining the prejudice during adulthood. Because no research has been made regarding hair colour discrimination, the main aim of this research will be to collect and analyse the data, so future research will be possible. Without providing empirical evidence that discriminations against redheads exist, it is not possible to continue exploring the discrimination effects on psychological development among redheads. Most importantly, prejudice against redheads is the most neglected area of prejudice, and people should be more open about it than about political, racial, religious, and other forms of prejudice, so future research could perhaps provide insight into variables that influence the formation of prejudices which researchers in other forms of appearance-based prejudices have missed.

Wednesday, September 18, 2019

Essay examples --

Research has established that parents of children with an intellectual disability are at a greater risk of developing mental health problems. These parents typically report increased stress, symptoms of depression and a lower quality of life compared to parents without ID children (Olsson and Hwang, 2001, p. 535). Parental Stress and Depression At some point in their lives, all parents will experience stress as a result of having children. However, the types of stressors that parents of ID children experience are different and the level of stress is remarkably higher and often carries on into adulthood (Myers, Mackintosh and Goin-Kochel, 2009, p. 671). Research has shown that the immediate stressor is the diagnosis of the child; parents need to go through the grieving process in order to come to terms with their child’s condition (Norizan and Shamsuddin, 2010, p. 1000). The severity of the child’s impairment plays a significant role in determining parental stress levels (Rivard, Terroux and Parent-Boursier, 2014, p. 9). Myers, Mackintosh and Goin-Kochel (2009, p. 671) conducted a survey on 493 parents of children with autism spectrum disorders (ASD). The study identified that over 70% of parent statements expressed that their child’s care and supervision demands, school struggles, marital problems and c hallenging behaviours were major sources of stress. Children with an intellectual disability typically experience sleep problems such as prolonged sleep or frequent night awakenings, which can impact on parents’ sleep quality and quantity (Meltzer, 2011, p. 362). Chronic sleep disruption or exhaustion has been associated with decreased daytime functioning, another source of stress, as well as symptoms of parental depression (Melt... ...ility diagnosis. The study looked at four coping dimensions: 1. Positive coping: positive reframing of difficult situations and having an optimistic outlook. 2. Problem-focused coping: solving problems as they arise, and seeking advice and support when needed. 3. Active avoidance coping: avoiding stressful situations; escape-avoidance. 4. Religious/Denial coping: not accepting the intellectual disability diagnosis. Parents who adopted positive and problem-focused coping experienced lower levels of stress, anxiety and depression; while parents who adopted active avoidance and religious/denial coping strategies experienced higher levels of stress, anxiety and depression (Hastings et al., 2005, p. 386). Benson (2010) drew similar conclusions that employing positive coping strategies is likely to have the greatest influence on parents’ well-being and outlook on life.

Tuesday, September 17, 2019

Business Plan †Tfbg Essay

Product The Functional Beverage Group, Inc. has designed and is now developing a line of enhanced water products using a micro-targeting strategy. Consumers will be able to choose from a diverse, yet highly specific product offering based on their supplemental dietary or hydration needs. Each product will be optimized for vitamin content, electrolyte content, caloric content, and energy boost. We are currently in the process of developing three (3) of the targeted formulations. What makes our enhanced water products so unique is that all of these products will contain levels of Vitamin D3. Our major competitors – from Sobe, to VitaminWater, to Propel, and the rest – do not have enhanced waters that contain Vitamin D3. Because of the amounts of research data available, we may be able to make health claims concerning our formulations – claims that the other functional waters can’t make. Currently, there is no major marketer of a functional water product containing Vitamin D3. Why Vitamin D3? – Over the last two years, there has been a rash of research emerging concerning the lack of Vitamin D in our diets. Many physicians agree that the levels of Vitamin D suggested by current U.S. guidelines are insufficient. The lack of Vitamin D in the diet is beginning to gain notoriety by obstetricians, gynecologists, oncologists, pediatricians, and orthopedists across the country giving rise to what is being labeled as a new â€Å"epidemic† – Vitamin D deficiency. Our Technology – Vitamin D has chemical properties which causes it to be virtually insoluble in water. Therefore, a beverage company would need to develop the technology to dissolve Vitamin D3 into a water product using food grade ingredients while at the same time making a product that is pleasing in both taste and appearance. The Research and Development Team of The Functional Beverage Group has developed the technology to accomplish these goals. We are now seeking raise capital in order to finalize our formulation development and bring these product formulations to market. Investment Opportunity A $500,000 initial investment (available in units of $10,000 each) provides an equity position in The Functional Beverage Group, Inc. This funding will allow the FBG to complete initial development of its product line, develop informational web-site, and cover the legal fees and other expenses related to the completion of the second round of funding for the development of the operating company – Functional Foods & Beverages, Inc. Exit Strategy Our research has shown that most beverage companies are in the acquisition and/or partnering mode. Recently, many small beverage makers have been purchased by larger entities such as Coke, Pepsi, and Dr. Pepper/Snapple. Some of the more recent purchases include Coca-Cola’s purchases of Glaceau’s VitaminWater and SmartWater brands ($4.1 billion), Fuze Beverage ($327 million), Agua Brisa ($92 million), and Jugos del Valle ($456 million). Of more interest to The Functional Beverage Group is the recent investment of approximately $5 million the Dr. Pepper/Snapple Group made into Hydrive Energy, LLC. The Functional Beverage Group believes that our functional waters containing D3 will be a good fit for any of those organizations and therefore we can offer an attractive exit plan for our investors. In an otherwise sluggish merger-and-acquisitions market, successful beverage firms are still the darlings of Wall Street deal makers. According to the December 9, 2009 edition of the Wall Street Journal, November was the biggest month in over a year for deals involving consumer products and food and drinks firms with $12.54 billion in acquisitions. One of those companies for sale is Cliffstar Corp., a New York based fruit-juice and sports-drink maker. Cliffstar has hired Morgan Stanley to conduct an auction and has entered a second round of bidding, said several people familiar with the matter. Closely held Cliffstar has annual earnings around $75 million and is seeking seven to eight times earnings, which would put it a sales price at $500 million to $600 million, according to the article. Budget Statement Our revenue and expense projections are based on exhaustive industry research based on the cost to manufacture and market a new beverage product. In estimating revenues, we look at three products currently on the market: 1) Wal-Mart’s Acai-based Energy Drink, 2) Hy-Drive Energy Drink, and 3) DRANK Relaxation drink. These products are thought to be some of the most innovative products at the time of their introduction. Our revenue projections are conservative. If we can achieve early adoption into the major retailers like Wal-Mart or Target, we can far exceed those revenue projections. Our initial investors will become members of The Functional Beverage Group, Inc – an intellectual property development organization. Because The Functional Beverage Group, Inc will have few expenses and we expect to become profitable by Year 2. Most of these profits will be distributed as dividends to our shareholders. Figure 1. The Functional Beverage Group, Inc – 5 Yr Revenue Projections [pic] The Functional Beverage Group, Inc will maintain an approximate 40% stake in Functional Foods & Beverages, Inc (FFBI). FFBI will have the primary responsibility of manufacturing and market products licensed from The Functional Beverage Group, Inc. Figure 2. Functional Foods & Beverages, Inc – 5 Yr Sales Projections [pic] 2. The Functional Beverage Group, Inc. The Functional Beverage Group, Inc (The FBG), an Illinois Corporation was established in 2009 with a one core purpose – to become the preeminent supplier of functional or enhanced water products. The FBG is developing a line of functional water products based on the diverse needs of the functional water consumer. The consumer will be able to choose from a diverse yet highly specific product offering for their supplemental dietary or hydration needs. Each product is optimized for vitamin content, electrolyte content, caloric content, and energy boost. Our marketing will focus on grass roots efforts as well as forming alliances, partnerships, and promotional agreements with A-List celebrities to produce other unique marketing angles. Our business model will be split into three separate entities: 1) The Functional Beverage Group, Inc – an intellectual property organization responsible for the development and licensing of proprietary enhanced water products and other beverages to be produced and marketed by its subsidiary operating company, Functional Foods & Beverages, Inc. 2) Functional Foods & Beverages, Inc – the operating company responsible for the manufacturing of products developed by The Functional Beverage Group, Inc. Functional Foods & Beverages, Inc will have the exclusive right to manufacture and market products developed by The Functional Beverage Group, Inc. Functional Foods & Beverages will be managed by individuals with food and beverage industry experience. Although this organization will be managed by beverage industry professionals, selected members of the Functional Beverage Group, Inc will act as consultants to the organization. 3) Functional Beverage Real Estate Holdings, LLC – a real estate holding company responsible for acquiring any land and buildings associated with the manufacturing and distribution of products sold by Functional Foods & Beverages, Inc. The Functional Real Estate Holdings, LLC will seek to locate facilities in areas where they can take advantage of incentives such as TIF financing, property tax concessions, and vacant or unused property incentives. [pic] Figure 3. Proposed Operating Structure 3. Management Team Our core management team consists of: Shelby Parchman, President – MS Chemistry, Illinois Institute of Technology. Mr. Parchman has worked in new product development in the pharmaceutical and nutrition arenas for both Baxter Healthcare Corporation and the Amoco Corporation (Now BP). Mr. Parchman has years of experience working in the manufacture and formulation of analogs of Vitamin D3. In addition, he has a 15-year track record of success in working with start-up and entrepreneurial organizations. Mr. Parchman’s background in product development and nutrition has been instrumental in developing the unique features and formulations of our product mix. Edward A. Williams, Corporate Treasurer – JD, DePaul University School of Law, CPA (Licensed in IL & IN). Mr. Williams specializes in legal matters in the following practice areas: Tax Law, Tax Planning, Tax Litigation, Civil Practice, and Federal Taxation. Mr. Williams has represented several notable clients including the late Bernie Mac. Marvin Rux, Business Organization and Management Consultant – JD North Carolina Central University School of Law, MBA University of Chicago Booth School of Business, Mr. Rux practiced law for more than 20 years, specializing in the following practice areas: Real Estate Law and Taxation, Business Law & Development, and Estate Planning. Mr. Rux, no longer actively practicing law, provides consulting services to business development and real estate investment clients. Christopher McGruder, VP of Marketing – BA Business Administration, Barrington University. Mr. McGruder has extensive Marketing, Public Relations and Executive Assistance experience via Edelman PR Worldwide, Merck & Company Pharmaceuticals and Morgan Stanley. His clients’ list includes several Fortune 100 Companies such as: Micro-Soft, Sears, Wrigley’s, KFC, Unilever, Kobel Champaign, Mike’s Hard Lemonade, Cub-Cadet, and Axe Body Spray. He was instrumental in the capabilities development and promotions, and execution of product initiatives and national campaigns. Charles Moss, Marketing and Promotions – BA Communications, Southern Illinois University, Mr. Moss has years of experience in the entertainment and recording industries. Through his organization, Chuck Moss Presents, he has worked with various recording artists in all aspects of management, marketing and promotions. Because his reach stretched from Los Angeles to New York, he has been able to develop a valuable network of celebrities in both the music and sports industry. Terrence Seaphus, Marketing Consultant – MS Marketing/Advertising, Northwestern University Medill School of Journalism. Mr. Seaphus is an individual who can conceptualize a project and follow through to completion. His experience at M&M Mars along with his Northwestern University Graduate School tenure set the foundation that gave him the tools to succeed in marketing, advertising, diversity training and sales. His understanding of how to take new products through different channels including distributors, retailers, wholesalers, and finally, the end-consumer requires a 21st Century integrated marketing effort which happens to be his background. Michael Vick, Marketing Consultant – Pro Football Player, Virginia Tech (College), Atlanta Falcons, Philadelphia Eagles. In addition to being an outstanding football player, Mr. Vick has a keen sense of marketing and salesmanship. In addition to being a partner, Mr. Vick has expressed interest in being our first signed celebrity endorser. In addition, Mr. Vick has a list of contacts who have expressed an interest in investing in our endeavor. Mr. Vick still has numerous fans and followers. His jersey is still a best seller in the NFL – a good testament to his marketing potential. Pamela Williams, Manufacturing Consultant – MS Chemical Engineering, Washington University. Ms. Williams is a dynamic leader with extensive experience in project management, process and mechanical equipment design, and manufacturing start-up. Her broad technical expertise and demonstrated ability to learn technology quickly will enable us to complete project milestones at a fast pace. Additionally, Ms. Williams has over 12 years of experience working in global manufacturing at Proctor and Gamble. Larry Williford, Project Management – MBA, MPM, Keller Graduate School of Business. Mr. Williford has extensive experience in project management. He is skilled at working with business units to create sound business strategies, as well as supporting technology strategies. Mr. Williford worked in the IT departments of the McDonald’s Corporation, CNA Financial Services, and the Motorola Corporation before starting his own IT Consulting Business – Premier Project Management, Inc. 4. Introduction Functional Waters The bottled water industry has experienced phenomenal growth over the last ten years. Although low cost tap water is readily available, there is still 71 million bottles of water consumed per day. In 2007, bottled water sales reached $15 billion. What’s fueling the demand for bottled water? Bottled water demand is powered by the health and fitness craze. Consumers are being told that drinking bottled water is healthy and they have responded to the call by increasing their consumption of bottled water on a year over year basis. As the consumer becomes even more health conscious, there is an increased demand for enhanced and functional waters. These enhanced and functional waters contain added ingredients such as vitamins and minerals that allow the manufacturer to claim health benefits related to these waters. Therefore, functional waters have a greater product distinction. Demographically, these enhanced waters are especially popular with 18-35 year olds. Industry Trends According to beverage industry experts, the beverage industry has been trending towards lighter, lower calorie beverages with an emphasis on taste, refreshment, and function. Functional or enhanced beverages have seen phenomenal growth for the years 2006-2009 where the industry saw sales of enhanced waters and sports drinks up by 36% and 16% respectively for the period. Sales growth has been modest (approximately 3% from Jan 2009 to May 2010) during the current recession. However, according to Coca-Cola and Pepsi, sales of the enhanced waters have kept overall beverage sales in the black. Figure 4. Beverage Industry Growth [pic] Source – Beverage Spectrum, June 23, 2010 Factors for Success of the Product According to Michael Bellas of the trade publication Beverage World (www.beverageworld.com), there are some key factors in making a new beverage product successful. These factors are: 1) Make product exciting for the younger consumer, 2) Let the label tell a good story – convince the consumer, 3) Create great and exciting flavors, and 4) Create added value and credibility. We took these factors into account as we designed our initial product offerings. 5. Product Plan Our initial product line is designed to address three relevant issues concerning vitamin supplements, obesity, and water quality. The three main product qualities are: 1) Fortified with Vitamin D3, 2) Natural, no-calorie natural sweeteners, and 3) Certified pharmaceutical free. 1. Fortified With Vitamin D3 Over the last two years, there has been a rash of research emerging concerning the lack of Vitamin D in our diets. Many physicians agree that the levels of Vitamin D suggested by current U.S. guidelines are insufficient. The lack of Vitamin D in the diet is beginning to gain notoriety by pediatricians and bone doctors across the country giving rise to a new â€Å"epidemic† – Vitamin D deficiency. The Functional Beverage group has designed a line of â€Å"Health Waters† that include levels of Vitamin D3. We will design our marketing campaign around the concerns for the lack of Vitamin D in the diet along with the health benefits of supplementing Vitamin D in the diet. Because there is not a â€Å"one-size-fits-all† recommendation for the amount of Vitamin D that should be supplemented in the diet, we have designed different formulations for targeted groups. This keeps in line with our strategy of micro-targeted waters. Therefore, in addition to optimizing our formulations for taste, other vitamins, sugar content, etc, we will also optimize for the levels of Vitamin D suggested for our targeted groups. 2. Stevia – The Natural, No-Calorie Sweetener The Functional Beverage Group has chosen an extract of the Stevia plant as the primary sweetener in our enhanced water products. A recent article in the Wall Street Journal highlighted Pepsi’s and Coke’s development of products using the Stevia plant (see WSJ, July 31, 2008 – Beverage Wars Take on New Flavor). Massimo d’Amore, chief executive of PepsiCo’s beverage business in the Americas states that – â€Å"This is probably the biggest change in the formulation of beverages since the initial days of artificial sweeteners.† 3. Certified Pharmaceutical Free As evidence mounts of contaminants in some public water systems, unease about the water supply is growing. As detection technology improves, utilities are finding more contaminants in water systems. In early 2008, media reports of trace amounts of pharmaceuticals in water across the country drew attention from U.S. Senators and environmental groups, who are now pushing for regulations of these substances in water systems. Health concerns extend to bottled waters according to the National Defense Research Council. A lot of bottled water is actually tap water. Consequently, there is no assurance that what is coming from the bottle is any safer than what is coming from the tap, according to their studies. The Functional Beverage Group will certify each lot of water to be free of all pharmaceutical compounds. These results will be verified and/or tested by independent testing laboratories. In order to insure water of the highest purity, we will start with purified spring water. If necess ary, we will process/polish our feed water to a level of high purity utilizing industry standard methods. 6. Initial Product Design â€Å"†¦beverage marketers may be best served – and this is the key point – by classifying products according to the new evolving need states that define our consumer.† – Michael Bellas â€Å"Barrington’s [School District 202] dairy dilemma is an example of a discussion playing out across the country, as educators try to reconcile two concerns: childhood obesity and insufficient calcium intake. Even some experts have trouble coming up with a satisfying answer.† – Chicago Tribune, Nov. 19, 2009 Formulations We will formulate and bottle our products using purified Wisconsin spring water. Our initially proposed products are: 1) Infant Water, Certified Pharmaceutical Free (CPF) – This product is the same as any nursery water sold on the store shelves today. However, each bottle will contain a CPF label stating that we have tested the water and certified it to be free of any detectable levels of pharmaceuticals. What concerned mother wouldn’t choose our product over one that has not been certified? 2) X-Y-Teen (Young G) Formula – The target market for this formula will be children in grades K-12. This formula, containing Calcium, Vitamin D3, protein, and natural sweeteners will be marketed directly to school nutritionists/dieticians as a suitable alternative to milk. According to an article in the November 12, 2009 edition of the Chicago Tribune, there is a discussion playing out across the country as educators try to reconcile two concerns: childhood obesity and insufficient calcium and Vitamin D intake. According to the article, even some experts have trouble coming up with a satisfying answer. This product is the satisfying answer. 3) Women’s Formula – Designed to supplement nutritional requirements of women especially those of childbearing age. Our formulation will contain Calcium, Vitamin D3, and other vitamins and minerals important to women’s health. In addition, emerging research suggests the daily consumption of 1,000 IU of Vitamin D3 is associated with the support of breast health. A claim we can make in the marketing of our product. 4) General (Active Adult) Formula – A formula for the masses that contain low levels of Vitamin D3, Calcium, and other electrolytes. This formula is designed for the consumer to drink multiple bottles per day, hence the lower levels of vitamins and minerals. This formula will compete with the more mainstream â€Å"vitamin enhanced† water products and is targeted to replace the ever decreasing carbonated soft drink market. 5) Extreme Sports Formula – This product is designed for professional athletes and amateurs who participate in endurance sports or multiple bouts of intense exercise. The product contains Calcium and Vitamin D3 for stronger bones as well as increased amounts of electrolytes for more complete hydration. This formula is designed for the rigors of professional sports and can have variations for other professional sports endorsers. The target market consists of professional athletes and amateurs who participate in endurance sports or multiple bouts of intense exercise. We are designing an MV-7 formulation of the Extreme Sports formula for Michael Vick’s comeback to the NFL. This formulation is to be sold in markets where Michael Vick has a strong marketing and brand recognition presence. Additionally, we are in discussions with Pierre Thomas of the New Orleans Saints to come aboard as an endorser. Our future product offerings may include: 1) Winter Formula – This formulation will include higher levels of vitamin D for the winter months to address the lack of sunlight available in winter months. 2) Acai Berry Formula – Acai berries, found in the Amazon, are believed to have some very healthy qualities. Wal-Mart has recently entered the market for Acai Berry Juice and sold approximately $40 million worth of the juice within the first 90 days. 3) Baby Boomer’s Formula – A formulation designed for active adults who are ages 45 and older. The target demographic has a keen awareness of health related issues and an above average amount of disposable income. 4) Other Formulas – These can include energy drinks, other enhanced water formulations, natural juices, and alcohol based beverages. Container Design Because Vitamin D is sensitive to both light and oxygen (air), the traditional plastic bottle is not suitable for our formulation designs. We look at that being an added bonus because it forces us to use a newer, up-scale, and more hip package design – the aluminum bottle. The use of this packaging further differentiates our beverages from the typical bottled water and vitamin waters. An added advantage to using the aluminum bottle is the ability to added extremely artistic graphics to the outside of the packaging – adding even more product distinction – without the expense of a separate label. According to CCL Container, manufacturer of an aluminum bottle product, the aluminum bottle offers distinct advantages, including the ability of top-to-bottom shaping, chill-retention, re-sealability and durability. The use of the aluminum bottle has added significance over the plastic bottle as well when it comes to the environment. Because there are more â€Å"green† initiatives implement by both federal and local environmental concerns, it is important that product packaging is forward looking in terms of meeting any new environmental regulations. According to the Recycling Revolution web site (www.recycling-revolution.com/recycling-facts.html), these facts, among others, are worth considering about the use of aluminum for packaging: 1. A used aluminum can is recycled and back on the grocery shelf as a new can, in as little as 60 days – a process known a closed-loop recycling. 2. Because so many of them are recycled, aluminum cans account for less than 1% of the total U.S. waste stream – according to EPA estimates. 3. Americans use 2,500,000 plastic bottles every hour with most of them being thrown away. After considering product stability, costs, and environmental issues, we have concluded that the aluminum bottle is the perfect packing for our product design. 7. Trademarks, Patents, Copyrights, Licenses, Royalties We will seek trademark protection for all of our product brand names, designs, logos, and relevant phrases. In addition, we may patent some of our formulas and processes. However, we feel that keeping our formulations and processes a trade secret will offer better protection that securing a patent for the these items. We will review each situation on a case-by-case basis, in consultation with our legal team, as we make decisions on whether or not to pursue patent protection for any of our formulations or processes. 8. Government Approvals The United States Food and Drug Administration (FDA) regulates bottled water as a food product. The FDA has established specific rules for bottled water, including Standard of Identity Regulations that define different types of bottled water, and Standard of Quality Regulations that establish minimum levels for contaminant (microbial, chemical, and radiological). The FDA has also established Good Manufacturing Practices (cGMP) regulations for the processing and bottling of drinking water. These rules require that bottled water must be safe as well as processed, bottled, held and transported under sanitary conditions. Processing practices addressed in the cGMP regulations include protection of the water source from contamination, sanitation at the bottling facility, quality control to assure the bacteriological and chemical safety of source water, and sampling and testing of source water and the final product for microbiological, chemical, and radiological contaminants. Our bottling group will be required to maintain source approval and testing records in the event of any government inspection. Our bottling group may be subject to additional inspection by state and local licensing agency, health agencies, and/or environmental agencies. Procedures and protocols will be in place to ensure full compliance with all federal, state, and local rules and ordinances. In addition, all of our ingredients, including Vitamin D3, are on the FDA list of ingredients that are approved as GRAS (Generally Recognized as Safe). Consequently, no approvals are required for adding these ingredients to bottled water. However, there may some restrictions on how much can be added to the bottled water product. Our formulations will be well below those limits. 9. Product Liability We will purchase product liability insurance and/or an umbrella policy in addition to the product liability insurance coverage that is held by any of our suppliers. We are depending on our legal team to give us further guidance on the types and amounts of insurance we should obtain in order to protect the organization from any product liability or other claims. 10. Production All production will be performed by our subsidiary operating company Functional Foods & Beverages, Inc. In addition, we will qualify contract bottlers to ensure a continuum of production in the event our primary production facility is out of service or in the event we would need excess production capacity in order to meet unanticipated product demand. 11. Marketing Plan – Fortified Beverages â€Å"†¦beverage marketers will open new vistas for growth. Their size and growth opportunities will be different; their product positioning will be more specific.† – Michael Bellas (Beverage World) Three simple goals As we market our products and create brand awareness, we have three simple goals we look to accomplish: 1) Convert non-bottled water drinkers to enhanced bottled water drinkers, 2) Convert bottled water drinkers to enhanced bottled water drinkers, and 3) Convert others from competitor’s products. Our marketing plan is designed to efficiently accomplish these goals. A multi-prong approach We are devising a multi-prong approach to our marketing efforts. We will develop a sales force to create relationships and alliances with people and organizations of influence in our target markets. Figure 6. Marketing Plan [pic] Target Market – School Districts Across the Nation One of the first formulations the FBG will design and develop will be the Young G formulation. This formulation which contains Calcium, Vitamin D3, protein, and reduced sugars, is an excellent alternative to milk. Children need about 32 ounces of milk daily just to get the recommended allotment of vitamin D. It is difficult getting children to drink eight ounces of milk, let alone 32 ounces. Our Vitamin D3 fortified Young G formulation is the drink for them. Having no fat and fewer calories than 2% milk also makes this an attractive product to highlight in First Lady Michelle Obama’s new Childhood Obesity Initiative. The size of this market is enormous. If we count only the children receiving subsidized lunches in the school system, we have a market that is 31 million children strong in more than 100,000 schools. Target Market – Sports Fans We are very fortunate to have professional football player Michael Vick as a member of our founding group. Mr. Vick immediately saw the potential of our proposed formulations and did not hesitate to come on board. Another formulation in the stages of development is our MV-7 formulation. This formulation will be marketed as the drink developed for his return to the NFL. Having Mr. Vick on board establishes immediate brand recognition and credibility for our products. Currently, he is receiving tons of media attention every time he hiccups. This media attention is invaluable. For example, experts estimate that last year’s giveaway of free Grand Slam breakfasts by Denny’s generated roughly $50 million through free advertising. We look forward to cashing in on this media attention as well. Additionally, we are looking to sign additional celebrity endorsers from both the sports and entertainment arenas. We are currently in discussions with Pierre Thomas of the New Orleans Saints to bring him aboard as another celebrity endorser from the sports world. 12. Competition Profile There are numerous competitors in the market for enhanced water products. Even with numerous products on the market, new brands can be highly successful. It is a matter of carving out a position in the market where your product has the perception that it does something the others are not doing. As shown in Figure 6 below, there is no huge product distinction from the major functional water brands. Propel Fitness Water includes calcium for â€Å"stronger bones,† however Vitamin D is required in order for the human body to absorb calcium. While it may be obvious to consider our major competitors to be other â€Å"vitamin† water products, we beg to differ. We feel that our major competitors and target market would be those who drink milk or use some other form of Vitamin D fortified consumer product. These products include cereals, cereal bars, and yogurts. Because of extensive research into Vitamin D deficiency, these products can make specific claims on their labels – claims that the vitamin water products cannot make. Because our products are fortified with Vitamin D, we can make these same health claims. As a result, we can make this product stand well above the vitamin water products on the market. In the article Chocolate Milk Lovers Have a Cow About Bans, Chicago Tribune, November 12, 2009, it has been noted that children are not drinking white milk and that chocolate and strawberry milk products are too high in calories. The article goes on to express parents’ concerns that children are not getting enough Calcium because they are not drinking milk. The conclusion is that there is no suitable alternative to milk in the schools. We conclude then that milk is indeed our main competitor because we have designed the suitable alternative. Table 1. Competitive Comparison |Advantages |Drawbacks | |Milk | | |Well known source of Vitamin D & Calcium |Lactose intolerance in many individuals | |Source of Protein and essential fats |Not very portable – needs refrigeration | |Strong marketing campaign USDA subsidized in schools |Concerns about hormones | |$0.50 per 8 oz. serving |Flavors are high in calories | | |Limited shelf life | |Vitamin Waters | | |Brand recognition |Flavors are weak or medicine-like | |Large marketing budgets |No true â€Å"function† | |Moving towards healthier product lines |Product choices can be overwhelming | |Lower calories |Some have high sugar content | |Natural flavors |Not directly marketed to younger generation (target 18-35 year olds) | |$0.60 per 8 oz. serving | | |Functional Foods | | |Alternative sources of Vitamin D & Calcium |Some products are dairy ( lactose | |Contained in mainstream food items |Usually breakfast specific | |Some are portable |Some are not portable | |Brand recognition |Perishable | |Cost per serving varies | | |Aqua-D from the FBG, Inc | | |Designed as a great tasting, low calorie direct replacement for milk |No product history | |Vitamin D and Calcium containing alternative to more popular enhanced |Major competition from Coke and Pepsi Products | |waters e.g. Vitaminwater |Limited marketing budget | |Smaller bottles w/ lower price point (

Monday, September 16, 2019

Racial Profiling

This paper is going to review recent studies on racial profiling and critiques many of their methods. I will be using the conflict theory to review a number of ways that may explain racial disparities in the rates of crimes. Also I will be using conflict theory to review how it affects people in society. It addresses the major problem of inequality that exists in society today. Racial profiling in America is where those in authority use race factor when arresting citizens. Racial profiling occurs when the police target someone for investigation on the basis of that person's race, origin, or ethnicity.It has led police agencies across the world to start collecting information about traffic and pedestrian stops. The controversy over this is that all assumptions are race based. One example of this research states that police face the use of race to make decisions during traffic and pedestrian stops. The public is concerned that these decisions reflect racial prejudice, and racism. Many researchers continue to defend theses profiles, saying that they are based of accurate facts (Hersezenhorn, 2000; Kennedy, 1997; Taylor ;amp; Whitney, 1999).Other experts have tested the accuracy of these profiles, and still have argued that even if accurate, all decisions based off race is inappropriate (Harris, 1997, 1999a; Kennedy, 1997). There are two meanings to racial profiling. â€Å"Hard† racial profiling uses race as the only factor. E. g. an officer sees a black person and pulls him over for a search and pat-down. â€Å"Soft† racial profiling is using race as one factor among others in criminal suspiciousness. E. g. a report says that a Jamaican drug lord is driving a Jeep, so troopers pull over black males who are speeding in Jeeps.Even though the driver was speeding, the reason the officer pulled him over instead of the other cars, was due to his race. Minorities are usually the ones affected by racial profiling. According to the public, the war on drugs im mediately became a war on minorities. There is evidence for racial profiling. One is anecdotal, which is a limited value. The other is statistical, which research is entirely worthless. Any evaluation of the evidence for the use of race profiling in policing must keep the contexts distinct. Today, skin color makes you a suspect in America. You are more likely to be topped, searched, be arrested or imprisoned. Racial profiling does not only exist in crime but in our society. People are segregated by race and ethnicity. A certain race may think that they are wealthier than others. They also believe that they have more power and education than other races. This creates a conflict between different races and ethnic groups. Class rank also conflicts when it comes to racial profiling. Upper class ideally has more power than middle and lower class. Thus, resulting in a group conflict. Lower and middle class want equal protection and power.Whites are usually in the higher rank, and blacks a re in lower ranks. Stereotypes also fall into the category of racial profiling. When we see someone who is black we automatically assume they are African. When we see someone who is Hispanic we automatically assume their Spanish. When we see an Asian person we automatically assume their Chinese, and when we see a white person we assume their American. It’s the little things like this that are considered racial profiling. Most of us don’t think that it’s bad but someone could take it offensively. Another way we use racial profiling is when we meet people.When you see a nice dressed white male you assume he’s wealthy and intelligent. When you meet a black male, who is not dressed as nicely, you assume he’s a thug, or has dropped out of school. The saying â€Å"Don’t judge a book by its cover† not only works for books but for people as well. The labor laws state that no one should be turned down for a job due to disabilities or their age . Shouldn’t this be the same with race, ethnic, and skin color? In conclusion racial profiling still exists in the United States because we allow it too. It must be stopped, before crimes go up.We should not make decisions off skin color or ethnic backgrounds. We’ve come a long way and everyone should be seen as equals. Even though racial profiling exists in crimes and police stops, we should make an effort to change this. There are other ways to go about making an arrest or sentencing someone to jail. Skin color, ethnic background, and religion should not be factors when deciding to arrest or pull someone over. I believe that if we make an effort to let everyone know that racial profiling is still happening today we can make a difference to prevent it.References Robin Shepard Engel, Jennifer M Calnon, Thomas J Bernard. Justice Quarterly: JQ. Highland Heights: Jun 2002. Vol. 19, Iss. 2; pg. 249, 25 pgs Katy Hurst (2008). http://www. mightystudents. com/essay/conflict. theory. explain. 70034 Heather Mac Donald (Spring 2001). The Myth of Racial Profiling: http://www. city-journal. org/html/11_2_the_myth. html John Reitzel, Alex R. Piquero. Does It Exist? Studying Citizens’ Attitudes of Racial Profiling: http://pqx. sagepub. com/content/9/2/161. abstract Racial Profiling This paper is going to review recent studies on racial profiling and critiques many of their methods. I will be using the conflict theory to review a number of ways that may explain racial disparities in the rates of crimes. Also I will be using conflict theory to review how it affects people in society. It addresses the major problem of inequality that exists in society today. Racial profiling in America is where those in authority use race factor when arresting citizens. Racial profiling occurs when the police target someone for investigation on the basis of that person's race, origin, or ethnicity.It has led police agencies across the world to start collecting information about traffic and pedestrian stops. The controversy over this is that all assumptions are race based. One example of this research states that police face the use of race to make decisions during traffic and pedestrian stops. The public is concerned that these decisions reflect racial prejudice, and racism. Many researchers continue to defend theses profiles, saying that they are based of accurate facts (Hersezenhorn, 2000; Kennedy, 1997; Taylor ;amp; Whitney, 1999).Other experts have tested the accuracy of these profiles, and still have argued that even if accurate, all decisions based off race is inappropriate (Harris, 1997, 1999a; Kennedy, 1997). There are two meanings to racial profiling. â€Å"Hard† racial profiling uses race as the only factor. E. g. an officer sees a black person and pulls him over for a search and pat-down. â€Å"Soft† racial profiling is using race as one factor among others in criminal suspiciousness. E. g. a report says that a Jamaican drug lord is driving a Jeep, so troopers pull over black males who are speeding in Jeeps.Even though the driver was speeding, the reason the officer pulled him over instead of the other cars, was due to his race. Minorities are usually the ones affected by racial profiling. According to the public, the war on drugs im mediately became a war on minorities. There is evidence for racial profiling. One is anecdotal, which is a limited value. The other is statistical, which research is entirely worthless. Any evaluation of the evidence for the use of race profiling in policing must keep the contexts distinct. Today, skin color makes you a suspect in America. You are more likely to be topped, searched, be arrested or imprisoned. Racial profiling does not only exist in crime but in our society. People are segregated by race and ethnicity. A certain race may think that they are wealthier than others. They also believe that they have more power and education than other races. This creates a conflict between different races and ethnic groups. Class rank also conflicts when it comes to racial profiling. Upper class ideally has more power than middle and lower class. Thus, resulting in a group conflict. Lower and middle class want equal protection and power.Whites are usually in the higher rank, and blacks a re in lower ranks. Stereotypes also fall into the category of racial profiling. When we see someone who is black we automatically assume they are African. When we see someone who is Hispanic we automatically assume their Spanish. When we see an Asian person we automatically assume their Chinese, and when we see a white person we assume their American. It’s the little things like this that are considered racial profiling. Most of us don’t think that it’s bad but someone could take it offensively. Another way we use racial profiling is when we meet people.When you see a nice dressed white male you assume he’s wealthy and intelligent. When you meet a black male, who is not dressed as nicely, you assume he’s a thug, or has dropped out of school. The saying â€Å"Don’t judge a book by its cover† not only works for books but for people as well. The labor laws state that no one should be turned down for a job due to disabilities or their age . Shouldn’t this be the same with race, ethnic, and skin color? In conclusion racial profiling still exists in the United States because we allow it too. It must be stopped, before crimes go up.We should not make decisions off skin color or ethnic backgrounds. We’ve come a long way and everyone should be seen as equals. Even though racial profiling exists in crimes and police stops, we should make an effort to change this. There are other ways to go about making an arrest or sentencing someone to jail. Skin color, ethnic background, and religion should not be factors when deciding to arrest or pull someone over. I believe that if we make an effort to let everyone know that racial profiling is still happening today we can make a difference to prevent it.References Robin Shepard Engel, Jennifer M Calnon, Thomas J Bernard. Justice Quarterly: JQ. Highland Heights: Jun 2002. Vol. 19, Iss. 2; pg. 249, 25 pgs Katy Hurst (2008). http://www. mightystudents. com/essay/conflict. theory. explain. 70034 Heather Mac Donald (Spring 2001). The Myth of Racial Profiling: http://www. city-journal. org/html/11_2_the_myth. html John Reitzel, Alex R. Piquero. Does It Exist? Studying Citizens’ Attitudes of Racial Profiling: http://pqx. sagepub. com/content/9/2/161. abstract Racial Profiling Racial Profiling Racial profiling has been around for hundreds of years and it's still around, but not as bad as it use to be. Racial profiling is wrong for many different reasons and here is why. For example, racial profiling is wrong because you can't judge somebody just because their skin color isn't white. Police officers were often pulling over people of color just for the fun of it. It was humiliating to the people because it made them feel like they were nothing more than a piece of garbage. The police officers didn't take colored people seriously and just did what they wanted. They asked permission to search the car and when he refused they searched it anyway† clearly states that the police had no respect for colored people and their feelings. Furthermore, racial profiling is wrong because it really does not matter what color skin you have, you can still be a good person at heart. â€Å"Virtually everybody is innocent, and virtually everybody is not white† is a t rue statement because it's not just black and hispanic people who are in gangs, rob stores, steal cars etc.. it's white people to.It makes people feel sad and unloved, and sometimes pushes them to a point to where they want to commit suicide. Also, it starts fights and arguments and if it goes to far, you end up getting arrested. In reality, everybody makes mistakes. All in all, I feel racial profiling is wrong because if you think about it enough and try and understand what it feels like to be constantly harassed and humiliated, you wouldn't like it either. Hopefully in the future, people stop being racist and just know everybody is human and everybody has feelings. Racial Profiling This paper is going to review recent studies on racial profiling and critiques many of their methods. I will be using the conflict theory to review a number of ways that may explain racial disparities in the rates of crimes. Also I will be using conflict theory to review how it affects people in society. It addresses the major problem of inequality that exists in society today. Racial profiling in America is where those in authority use race factor when arresting citizens. Racial profiling occurs when the police target someone for investigation on the basis of that person's race, origin, or ethnicity.It has led police agencies across the world to start collecting information about traffic and pedestrian stops. The controversy over this is that all assumptions are race based. One example of this research states that police face the use of race to make decisions during traffic and pedestrian stops. The public is concerned that these decisions reflect racial prejudice, and racism. Many researchers continue to defend theses profiles, saying that they are based of accurate facts (Hersezenhorn, 2000; Kennedy, 1997; Taylor ;amp; Whitney, 1999).Other experts have tested the accuracy of these profiles, and still have argued that even if accurate, all decisions based off race is inappropriate (Harris, 1997, 1999a; Kennedy, 1997). There are two meanings to racial profiling. â€Å"Hard† racial profiling uses race as the only factor. E. g. an officer sees a black person and pulls him over for a search and pat-down. â€Å"Soft† racial profiling is using race as one factor among others in criminal suspiciousness. E. g. a report says that a Jamaican drug lord is driving a Jeep, so troopers pull over black males who are speeding in Jeeps.Even though the driver was speeding, the reason the officer pulled him over instead of the other cars, was due to his race. Minorities are usually the ones affected by racial profiling. According to the public, the war on drugs im mediately became a war on minorities. There is evidence for racial profiling. One is anecdotal, which is a limited value. The other is statistical, which research is entirely worthless. Any evaluation of the evidence for the use of race profiling in policing must keep the contexts distinct. Today, skin color makes you a suspect in America. You are more likely to be topped, searched, be arrested or imprisoned. Racial profiling does not only exist in crime but in our society. People are segregated by race and ethnicity. A certain race may think that they are wealthier than others. They also believe that they have more power and education than other races. This creates a conflict between different races and ethnic groups. Class rank also conflicts when it comes to racial profiling. Upper class ideally has more power than middle and lower class. Thus, resulting in a group conflict. Lower and middle class want equal protection and power.Whites are usually in the higher rank, and blacks a re in lower ranks. Stereotypes also fall into the category of racial profiling. When we see someone who is black we automatically assume they are African. When we see someone who is Hispanic we automatically assume their Spanish. When we see an Asian person we automatically assume their Chinese, and when we see a white person we assume their American. It’s the little things like this that are considered racial profiling. Most of us don’t think that it’s bad but someone could take it offensively. Another way we use racial profiling is when we meet people.When you see a nice dressed white male you assume he’s wealthy and intelligent. When you meet a black male, who is not dressed as nicely, you assume he’s a thug, or has dropped out of school. The saying â€Å"Don’t judge a book by its cover† not only works for books but for people as well. The labor laws state that no one should be turned down for a job due to disabilities or their age . Shouldn’t this be the same with race, ethnic, and skin color? In conclusion racial profiling still exists in the United States because we allow it too. It must be stopped, before crimes go up.We should not make decisions off skin color or ethnic backgrounds. We’ve come a long way and everyone should be seen as equals. Even though racial profiling exists in crimes and police stops, we should make an effort to change this. There are other ways to go about making an arrest or sentencing someone to jail. Skin color, ethnic background, and religion should not be factors when deciding to arrest or pull someone over. I believe that if we make an effort to let everyone know that racial profiling is still happening today we can make a difference to prevent it.References Robin Shepard Engel, Jennifer M Calnon, Thomas J Bernard. Justice Quarterly: JQ. Highland Heights: Jun 2002. Vol. 19, Iss. 2; pg. 249, 25 pgs Katy Hurst (2008). http://www. mightystudents. com/essay/conflict. theory. explain. 70034 Heather Mac Donald (Spring 2001). The Myth of Racial Profiling: http://www. city-journal. org/html/11_2_the_myth. html John Reitzel, Alex R. Piquero. Does It Exist? Studying Citizens’ Attitudes of Racial Profiling: http://pqx. sagepub. com/content/9/2/161. abstract

Sunday, September 15, 2019

Personal Wellness Planning Essay

Copy and paste the questions into a word processing program. Answer all questions completely and then submit them to your instructor. Warm-Up (Questions to help you prepare to write your goals) 1. Describe your current level of physical activity. How often do you participate in moderate to high intensity activity in an average week? Moderate, I participate in About 3 or more times a week of physical activity 2. Discuss at least three physical activities you enjoy participating in or wish to participate in. I am on Soccer team for orlando city soccer I practice twice a week and have games once a week I do Horses ridding once a week for about a 1 and half Swimming I have a pool in my yard so I swim a lot and enjoy it Goals 3. Create at least one goal for each of the following wellness categories. Personalize each of your goals for the time enrolled in the course. Be sure that each goal is measureable, attainable, and has a specific deadline. Also, be sure each goal is written in complete sentences. Physical Wellness Goal: My physical wellness goal to run at least a mile every day to stay in shape. Emotional Wellness Goal: My emotional wellness goal is to attend yoga classes once a week.to reduce stress and be relaxed. Social Wellness Goal: My social wellness goal is to join a club at school before the end of the year . Academic Wellness Goal: my Academic Wellness goal is to study for every test and quiz day before   Cool Down (Reflection questions based on the goals you’ve written) 4. What do you think will be the most challenging goal for you, and why? My Academic wellness Goal will be the most challenging goal for me its hard for  me to reamber to study days before a test at least every single day till I take it. 5. Describe any challenges or hesitations you have about your goals or the activity requirements for this course. The challenges or hesitations I have about the goals and activitys for this course is having to work our all the time and record your work outs. 6. Explain how fitness testing and test results can affect your overall fitness. Test results and fitness testing can affect your overall fitness by showing you want you need to improve on and what you do better at. 7. No matter your living situation, it is up to you to make daily decisions that affect your well-being. What is your role and responsibility for maintaining and improving your health? My role and responsibility for maintaining and improving my health is maintaining a healthy body weigh, eating heathy and working out.

Saturday, September 14, 2019

Report Writing on a Paintball Game

Yesterday at 3:30 pm was Jonny’s last strike as he had shot his mother. This action had only seemed as an accident, but as we confronted him it would only seem as an unlikely act that had taken place because of the objective of the game, or is it? Tune into the rest of this article to find out the real objective behind this setup. The legendary twenty-first century game of paintball co-exists as a way of enlightening the players of the dangers of being at war. The fun loving sport is a thrilling experience one should have if he is able to.The sport requires excellence in agility and the ability to make decisions on a quick note, as well as teamwork risking the life of others. Paintball technology is also used by military forces, law enforcement, Para-military and security organizations to supplement military training, riot response, and non-lethal suppression of dangerous suspects. Jonny Kapalo, the amateur paintball player, from West Kentucky had his eyes set on the joy of sh ooting in the mexcian home grounds of paintball, as one of the best ten places for paintballing.The game started at the crack of dawn when the teams split up. There were the Rottweilers and the meerkats. The players were to play in the paint-stained quagmire. The first game was ‘capture the flag’ and the meerkats (also known as Jonny’s team) had a good run since the game was theirs for the taking. The win was won by for his heroic dash for the flag which was quite a cheeky move, as his teammates distracted the adversary by covering for him. The second game was search and destroy, which consisted of four targets.The seekers of the game had a terminator of a man code name the ‘Predator’. The imprudent Jonny took the game as a joke and a couple of his teammates took into account of his plan of shooting the Predator. The error of this childish prank is that the Predator takes no hostiles even if it is caused by mutiny among his own teammates. At the coun t of three, with the predator in front of the scouting group, Jonny and his friends made their move, consequently, the more experienced player got the best of them and Jonny’s team was disqualified on the account of the uprising to the Predator.The third and final game was the team death match. This game has obvious objectives which are that you get terminated if you run out of paintballs or if you get shot. Each player was low on ammo and the last thing they wanted was to end the game. So each player had to examine their surroundings to look for places that could not be seen by the enemy. Jonny had thought of hiding behind a bush, to stalk his next victim. The unsuspecting detail of his hideout was unseen by the enemy.The next victim was to be his very own mother which was to be the most unlikely person to walk by. The poor woman was shot head to toe with suppressing shots. When she declared herself to be out of the game, Jonny crept back into hiding to wait for his next vic tim. But shortly afterwards the game was over and the Rottweilers won 2-1. We asked a few comments from Jonny and here is what he said, â€Å"The game was a game and I did not know that my mother would come out of cover and I would shoot her which was actually pretty awkward considering how well she could use a gun. Jonny’s mother had also shared her comments with us on how the game appealed to her. â€Å"The game was quite exciting, as an ex-marine I was born to be on the front line. The experience was a good one and it was great to see Jonny walking up my footsteps. † To me as a viewer the game was exhilarating and thrilling to watch, and informs me on the aspects of war and arts. This can stimulate a great experience which cannot be missed if one is able to afford. In my opinion Jonny’s mother forfeited the win to her son by exposing her cover.